Read our Cookie Policy here.. Dec 2020. Foodservice volume growth of coffee started outpacing that of retail coffee late in the review period, from 2017 onward, as retail coffee has faced strong competition from the rising number of coffee shops and coffee street vendors. The company has an extensive distribution network, strong brand reputation and high product quality. Files are delivered directly into your account within a few minutes of purchase. Nestle Vietnam also introduced Nescafe Gold instant coffee in Cappucino and Latte Macchiato, to cater to consumers who prefer a more Western flavour. Hot Drinks in Vietnam has complete details about market of industry, analysis and current trends. While the trend of milk tea and bubble tea remains prominent, the crowded state of the market has prevented new players from entering or existing players from opening new stores. The total volume of coffee dropped heavily in 2020 due to the huge sales decline in the foodservice channel caused by COVD-19. We use cookies to improve the functionality of the site and to ensure you are given the best experience. We use cookies to improve the functionality of the site and to ensure you are given the best experience. Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Vietnam with research from Euromonitor's team of in-country analysts. If you're in the Cafés/Bars industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions. Where is ready to drink coffee most commonly consumed? GB: 239-2559-40 Registered in England No. The middle class is growing in Vietnam, and the market for specialty coffee and tea shops in Vietnam is worth more than $1 billion, according to Euromonitor International. Euromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals. Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Vietnam with research from Euromonitor's team of in-country analysts. In Vietnam, the five biggest coffee chains account for 15.3 per cent of the market share, of which, Highlands Coffee holds 7.2 per cent, while Starbucks, the second in revenue according to Euromonitor, has less than 3 per cent, showing that foreign players are losing to Vietnamese chains. Coffee shops are becoming new product discovery labs. Launched 20 years ago, Highlands Coffee is one of the most successful names in the local coffee and franchising scenes. The market value of the retail coffee sector in the world is estimated at $ 70.68 billion (2011) (Euromonitor). Ajinomoto Co continued to lead RTD coffee with its popular Birdy brand in 2019, despite losing share to smaller players registered under “others”. As young customers are spoilt for choice, have low brand loyalty, and constantly seek new experiences, independent players are seeing major developments. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging. Request a complimentary demonstration of our award-winning market research today. 1040587, Off-trade Sales of RTD Coffee: Volume 2014-2019, Off-trade Sales of RTD Coffee: Value 2014-2019, Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019, Off-trade Sales of RTD Coffee: % Value Growth 2014-2019, NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019, LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019, NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019, LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019, Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024, Forecast Off-trade Sales of RTD Coffee: Value 2019-2024, Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024, Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024, Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019, Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019, Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019, Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019, Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019, Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019, Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019, Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019, Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019, Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019, Off-trade Sales of Soft Drinks by Category: Value 2014-2019, Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019, Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019, Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019, NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019, LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019, NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019, LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019, Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019, Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019, Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024, Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024, Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024, Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024, Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024, Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024, Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024, Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024, Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024, Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024, Soft Drinks Strategies for Ageing Populations, Analysis of key supply-side and demand trends, Detailed segmentation of international and local products, Historic volumes and values, company and brand market shares, Five year forecasts of market trends and market growth, Robust and transparent market research methodology, conducted in-country. Forecast retail sales of coffee (Volume growth – tonnes) (source: Euromonitor, Ipsos) IPSOS BUSINESS CONSULTING VIETNAM’S COFFEE INDUSTRY 8. Instant coffee mixes are hugely popular in the Philippines, with its population of more than 100 million. At the end of ----, Vinacafe Bien Hoa introduced the Cafe de Nam coffee pod machine, which looks like a traditional Vietnamese filter coffee and promises similarly strong coffee, but with the convenience of the new technology. Euromonitor International's RTD Coffee in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. Lifestyles Digital Consumer Households Income and Expenditure Population Survey Due to the booming number of tea houses in 2016-2017, almost all major cities throughout the country now have a wide range of local and international tea house brands. Vietnam shipped 1.56 million tons of coffee, including more than 36,000 tons of processed coffee, in the 2018-19 season that ended Sept 30, a Bloomberg analysis of Customs data show. How are domestic specialist coffee shop chains fairing against multinational chains? Starbucks continued to post double-digit value growth and moved from up from fourth to rank third in chained cafés/bars in 2019 after increasing its number of outlets by 10 over the year. Who are the consumers of RTD coffee in Vietnam? Globally, pods represent the smallest total category in coffee by consumption, accounting for just 6% of all coffee brewed globally in 2016. Download as pdf. The growing popularity of RTD coffee amongst Vietnamese consumers encouraged new players to enter RTD coffee during the review period, as this category still has plenty of potential for growth. What is the market size of Cafés/Bars in Vietnam? No significant marketing and advertising activities were observed in RTD coffee in 2019. GB: 239-2559-40 Registered in England No. The report begins by looking at the current state of B.C. Table of Contents. The COVID-19 pandemic had a negative impact on Vietnam’s economy during 2020 as the official response to the pandemic led to a major interruption of commercial activity in various key sectors of the national economy. Hung Thinh Land posted strong growth in scale . Track key industry trends, opportunities and threats. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Also, the market is a … Vietnam shipped 1.56mn tonnes of coffee, including more than 36,000 tonnes of processed coffee, in the 2018-19 season that ended September 30, a Bloomberg analysis of customs data show. Euromonitor International; Summary. Coffee & Tea market research reports by Euromonitor International. NESCAFÉ Plan in Vietnam marks 10 years of sustainable coffee production . While chained players have always had the advantage of more popular brand names and stronger marketing activities, in the past 3-4 years there has been a rising number of independent boutique stores that focus on a niche offer. Similarly, local coffee chains Coffee World in Thailand and Coffee House in Vietnam maintain affordability of coffee compared to international chains such as Starbucks. How important are traditional cafés or bars to the foodservice landscape in Vietnam? 7 Gearing up for sustainable growth Vietnam's arrival to the world coffee market and its exceptional growth, which has seen it rapidly rise to become the second largest producer after Brazil, paints an optimistic picture for the future of the industry. Starbucks have opened Reserve outlets to offer a wider range of coffee beans for customers to choose from, while local chain The Coffee House also opened The Coffee House Signature outlet last year with a similar concept, Euromonitor added. © 2020 Euromonitor is privately owned & trademarked. If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Nevertheless, the direct impact... US$990 According to the Vietnam Coffee & Cocoa Association, the instant coffee market grows by 8-10 percent per annum. Euromonitor International will share insights on how companies can enter Vietnam at its first conference in Ho Chi Minh City at Sheraton on June 11. Global real GDP is still expected to contract by almost 5.0% in 2020 (a 3.7-5.7% decline), with a growth rebound above 5.0% in 2021 (with a plausible range of 3.5-6.5% growth). What are the key new launches of RTD Coffee and bottled coffee products? Globally, pods represent the smallest total category in coffee by consumption, accounting for just 6% of all coffee brewed globally in 2016. This would leave the global real output level in 2021 almost 6.0% below the pre-pandemic forecast. Newswire FnB Vietnam clarified the franchise fee for numerous café chains in Vietnam. RTD COFFEE IN VIETNAM Euromonitor International August 2013 RTD COFFEE IN VIETNAM LIST OF CONTENTS AND TABLES Headlines . Despite the large presence of coffee shops in residential areas, some consumers are opting for RTD coffee for its convenience and ability to save time. Probably because of that, the instant coffee market in Vietnam is always hot. At the end of September, Euromonitor International updated its global macroeconomic forecasts. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. The middle class is growing in Vietnam, and the market for specialty coffee and tea shops in Vietnam is worth more than $1 billion, according to Euromonitor International. View RTD_Coffee_in_Vietnam.pdf from BUSINESS F BAFI1045 at RMIT Vietnam. These are countries, nearly entirely in the developed world, where … Euromonitor International's RTD Coffee in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. According to Euromonitor’s report, over the past several years, the market has been dominated by three big names: Nestle with its flagship product Nescafe 3 in 1 and 2 in 1, Masan with Vinacafe, and Trung Nguyen with top-seller G7. Lifestyles Digital Consumer Households Income and Expenditure Population Survey Euromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals. database acquired from Euromonitor Internationala (Euromonitor International - Hot Drinks, 2018 edition). While this is the case for many markets in Western Europe and the Middle East & Africa, there is less of a distinction between hot drinks preferences in Eastern Europe. The Cafés/Bars in Vietnam market research report includes: Our market research reports answer questions such as: This industry report originates from Passport, our Consumer Foodservice market research database. Coffee in Hong Kong, China. Delivery: Files are delivered directly into your account within a few minutes of purchase. Vietnam’s instant coffee market was valued at $279.3 million in 2017, a hefty rise of 62 per cent against four years ago, according to global market researcher Euromonitor. In Indonesia, local coffee players like Kopi Tuku serve Indonesian-style coffee known as kopi susu (coffee with milk), which appeals to local tastes and remains affordable to mass consumers. Robust economic growth is not the only factor that generates opportunities in Vietnam. Highlands Coffee continued to lead both cafés/bars and the total consumer foodservice industry in 2019. Local Vietnamese … Mon, Dec 30, 2019 - 6:21 AM . In Vietnam, the five biggest coffee chains account for 15.3 per cent of the market share, of which, Highlands Coffee holds 7.2 per cent, while Starbucks, the second in revenue according to Euromonitor, has less than 3 per cent, showing that foreign players are losing to Vietnamese chains. Vietnam shipped 1.56 million tons of coffee, including more than 36,000 tons of processed coffee, in the 2018-19 season that ended Sept. 30, a Bloomberg analysis of Customs data show. Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Vietnam with research from Euromonitor's team of in-country analysts. The roasted and instant coffee market has annual revenue of up to VND20 trillion. Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Vietnam with research from Euromonitor's team of in-country analysts. Gain competitive intelligence about market leaders, Track key industry trends, opportunities and threats, Inform your marketing, brand, strategy and market development, sales and supply functions. By 9.6 % ( CAGR 2020-2025 ) malt-based hot Drinks in Vietnam Latte... High product quality are given the best experience 70.68 billion ( 2011 ) ( euromonitor ) stores led the,! 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